With over two decades of industry experience, Laura Herzberg excels in visual storytelling through creative direction, branding, packaging, and promotional design. Specializing in crafting bespoke design solutions for a diverse range of clients, from start-ups to global luxury brands, she thrives on creating conceptual, compelling, and strategic design solutions with a visually inspired approach. Since founding her company in New York City in 2000, Laura has served clients globally in creative direction, branding, and design as a Creative Director. Driving creative initiatives and championing collaboration with curiosity and enthusiasm, she leverages a premium design aesthetic, an outstanding eye for detail, and unwavering dedication to brand integrity to help clients discover their authentic voice and achieve extraordinary results.

After graduating from Parsons School of Design in New York City, Laura started her career in advertising and later established her own design studio. Since then, she has designed and consulted for numerous agencies in advertising, branding, and public relations, including Edelman, Ketchum, Golin, and Hakuhodo. Working with brands specializing in beauty, spirits, retail, hospitality, and interior design, across print and digital media, some of the brands that have benefited from her services include Avenue Interior Design, Dannon, Dove, Kiehl’s, L’Oréal USA, Oceania Cruises, Starbucks, The House of Suntory, and Visit California.

A versatile project enthusiast, Laura desires to work across diverse industries and project deliverables. She believes every project is unique and every brand is capable of telling a remarkable story. Laura finds fulfillment in boldly pushing creative boundaries, discovering a brand’s authentic voice, crafting visionary brand identities, and creating exceptional brand experiences that engage and resonate with her clients and their intended audiences.