Created for the the launch of Starbucks hot chocolate drink, Chantico, a book on the history of drinking chocolate was developed. The book was then packaged in a premium gold box with a Chantico branded foil stamped sticker and custom satin ribbon, and sent as a unique promotional press mailer. With careful attention to every detail, my team and I managed the entire design and development process, from the initial concept development to the full production sourcing, printing and assembly.
Book Promotional Press Mailer
Starbucks Chantico Drinking Chocolate
Starbucks Coffee Desk Reference
A Coffee Desk Reference guide to the history of Starbucks coffee, varieties, product descriptions and coffee facts was created as a promotional press mailer. The custom mini suede wrapped binder was blind embossed, and a sticker was applied to the front cover. This project included complete design and production development, including sourcing, printing and manufacturing.
Promotional Press Mailer
Promotional press mailing created for the launch of Starbucks second Black Apron Exclusives™ Coffee, Ethiopia Harrar Coffee. The concept illustrated was the path that Starbucks coffee buyers travel is a treasure map to the world’s best coffee. A mini size whole bean coffee sample was packaged in a special treasure box, accompanied by a coffee variety fact sheet, coordinating mailing label and sent to press as a unique promotional mailer.
Starbucks Black Apron Exclusives™ Ethiopia Harrar Coffee
Promotional Press Mailer
Starbucks Black Apron Exclusives™ 100% Kona Coffee
Promotional press mailing created for the launch of Starbucks first Black Apron Exclusives™ Coffee, 100% Kona Coffee. The concept illustrated was the path that Starbucks coffee buyers travel is a treasure map to the world’s best coffee. A mini size whole bean coffee sample was packaged in a special treasure box, accompanied by a coffee variety fact sheet, coordinating mailing label and sent to press as a unique promotional mailer.
Promotional Press Mailer
Marketing materials and event signage for Starbucks first Brewer Exchange Day, in both New York and Seattle, during their Annual Brewing Sale. Partnered with Recycle America, Starbucks invited customers to trade-in their home coffeemakers in exchange for a Starbucks gift card which could be used towards the purchase of a new Starbucks home espresso machine or coffee maker. The message here was to recycle and experience how great coffee at home can be.
Marketing Materials & Event Signage
Starbucks Brewer Exchange Day
Starbucks Marketing Materials
Shaken Refreshments & Frappuccino Beverages
Starbucks marketing materials celebrating summer indulgence and the 10th anniversary of the Frappuccino blended beverage. Included design of materials for launch events, influencer mailings, brochures and fact sheets for their shaken refreshments and Frappuccino beverages.
